META story of the week
Meta Axes Facebook News in Europe: Embracing Video Over News. In a 'year of efficiency,' Meta announces the phase-out of Facebook News in the UK, Germany, and France. The move won't hinder news links but signals a shift towards short-form video content. While news comprises just 3% of feeds, Meta assures support for fact-checkers. The decision reflects Meta's strategy to focus on user-preferred features, leaving publishers to explore alternatives like ads and Reels.
Campaign story of the week
Capri Sun, part of Kraft Heinz, unveils a creative marketing campaign for its limited-edition Kid Noise-Cancelling Juice Drink. The campaign humorously addresses parent burnout by offering a chance to win the product along with a $100 Taskrabbit gift card on noisecancelingjuicedrink.com. Social media ads across Meta and TikTok highlight the product's ability to provide a brief moment of silence. The campaign seeks to ease the chaos of back-to-school season, showcasing Capri Sun's commitment to parental appreciation.
E-Commerce story of the week
Primark is bolstering its digital presence by extending its click-and-collect service to womenswear, following a successful trial in childrenswear. Around 2,500 womenswear lines, including specialised items like maternity wear, will be available for collection from 57 stores. While the brand aims to meet demand, it will not offer home delivery, citing cost constraints. This strategic move aligns with Primark's 2021 goal to enhance its digital footprint, demonstrating a measured approach to ecommerce within its budget-friendly model.
