Social Media Story of the Week
Exciting news for gamers out there! Facebook Gaming is bringing playtime to a whole new level with its latest updates, as reported by TechCrunch. Platform users can now enjoy playing games while on a Messenger video call, allowing them to have joint fun with fellow gamers while having a conversation. The update offers 14 free-to-play games accessible from any device without the need for additional installations. Popular games like Card Wars, Exploding Kittens, and Words With Friends are available. To enjoy the games, users can start a video call, select the centre group mode button option, choose the “Play” icon, and select their desired game.
Brand Sustainability Story of the Week
Tesco is leading the way in sustainable packaging solutions with its latest initiative. The supermarket has teamed up with Faerch Group to create a fully circular system for plastic ready meal packaging, something that has never been done before in the industry. The initiative involves recycling the plastic food trays back into packaging, which will contain up to 75% recycled content from PET bottle flake plastics. This is a giant leap forward in the fight against plastic waste and shows Tesco's commitment to environmental sustainability.
E-commerce Tech Story of the Week
Domino's Pizza are naming themselves as an ‘e-commerce company that sells pizza’, claiming to revolutionise the pizza ordering experience with their latest technological advancement- the Apple CarPlay integration. This ground breaking new feature enables customers to easily order pizza directly from their cars using the Domino's app, making the process more convenient and accessible than ever before. The integration showcases how technology can enhance consumer experiences in exciting and innovative ways.
TV Story of the Week
Connected TV audiences are increasingly investing time in premium online content, according to a Marketing Technology News report. Viewers spend an average of 5 hours and 16 minutes a day watching TV and video content, a 10-minute increase from last year, indicating digital and linear TV are converging. The Audience Project estimates that up to 25% of viewers are now watching less linear TV and streaming more content compared to last year. Streaming is becoming a daily routine; spending growth on original content will decrease from 6% to 2% by the end of 2023, yet is still a significant 33% of total UK content spend.