Consumer Behaviour Trends Story Of The Week
Waitrose has experienced a surge in low and no alcohol drink sales following the rising trend in sober curiosity and this year’s ‘Damp January’, where people are choosing instead to drink in moderation. The retailer claims sales of low and no alcohol wine are up 41% in comparison to 2022 Jan, and 0.0 beers are up by 16%. With an influx of people getting involved in dry Jan, they’re on the hunt for tasty substitutes, searches for mocktails have shot up by 1,380% in comparison to this time last month.
Podcast Story Of The Week
Spotify’s Advertising platform have released the top marketing and listeners trends of 2022. The volume of listeners and engagement skyrocketed last year, especially in Southern Europe. Certain European countries saw popularity increase with the more recent introduction of podcasts- like Spain (+298% increase in downloads), Italy (+244%), and France (+379%), whilst the UK still made an impressive +52% growth. Podcasts received 1254% growth increase in ad spend with just B2B in 2022, no doubt 2023 will be full of new and exciting shows and marketing opportunities to enjoy.
Social Media Story Of The Week
TikTok undercuts their rival platforms with better value ads in a move to continue and boost their growth. With a decreasing pace of online spending, the social media platform jumps to steal a larger share of the digital ads market. Both Advertisers and Brands have expressed to The Financial Times an expanding number of digital ads spend is moving away from Meta, YouTube, and Twitter and towards smaller costs and higher levels of reach and engagements, the short-form video creating platform now has over 1billion worldwide users.