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Skip to content Whitley Neill Gin's multi national campaign across OOH, Print & Radio2020 has been a challenging and extraordinary year for marketers and brands alike – which does not need any further explanation – but 2020 has also been a year of success stories. Whitley Neill Gin, the UK’s number one premium Gin, is one of them. In the beginning of 2020, Whitley Neill started off strong releasing and promoting their limited Gooseberry gin variant and ended the year even stronger with a massive multinational ATL campaign across OOH and press in the UK & USA. The campaign had a marketing spend value of £1.685 million! On top of that, Whitley Neill partnered with London creative agency Red Brick Road producing a brand-new creative for this campaign which resulted in creating an even bigger buzz!Whilst a POS campaign across the UK uplifted sales in the run up to Christmas across major supermarket brands, a large roadside campaign utilising Ocean Outdoor’s premium digital sites helped further establish the UK’s no.1 Gin brand. Both campaigns achieved impressive delivery figures – generating 56,309,390 impacts across a four-week period! The US audience got introduced to the Whitley Neill brand – its original & Rhubarb & Ginger variant – through billboards lining busy Interstates & Highways in Chicago, Miami & New York City where Whitley Neill is stocked in selected stores across the cities. The campaign was live across Thanksgiving & Christmas – the two major US holidays in Q4! Additionally, The Chicago Tribune readers were able to see the brand in both print& digital taking up premium formats such as front page strips & Homepage Takeovers.
