OOH Story of the Week
Outdoor media owner JCdecaux UK has launched a programme to help brands reach and engage with Gen Z audiences through digital out-of-home. GENgage is the latest programme from JCDecaux, UK’s Business Growth Division. This follows a study from JCDecaux’s audience insight team which outlined that while Gen Z is digitally adept, they are also adept at finding ways around online ads.
Audio Story of the Week
Music tourism in the UK is reported to have generated a significant economic boost throughout 2022. UK Music have estimated that the number of British people travelling to attend live music events was 13.3 million. Another 1.1 million international visitors came to the UK to attend a festival or show with total music tourism spending across the year reaching £6.6bn. For the purposes of its report, UK Music defines a music tourist as ‘anyone who has travelled at least three times the average commute for their region’.
Social Media Story of the Week
Less than two weeks ago, Meta launched its Twitter competitor app, Threads. Within the first five days, the platform amassed over 100m signups and became the fastest-growing app in history. However, although Meta convinced users to sign up it is unclear whether this fast-paced start is an indicator of success. The daily active user base is now half of what it was launch week, dropping from 49m users to 23.6m.
Industry Story of the Week
The latest IPA Bellwether report has revealed that just over a fifth of marketers saw growth in spend during the second quarter of 2023. 14.4% registered budget cuts, yielding a positive net balance of 6.4%, down on Q1’s net balance of 8.2%. Budgets for main media including, online, big budget TV and other traditional media fell. Events performed well, showing a net balance of 9.8% (up on 6.3%), ‘reflecting the continued appetite for face-to-face meeting and engagements in person’. Direct marketing expanded at the fastest rate since Q3 of 2006, with a net balance 7.3%, up on 4.2%.
