Social Media Story of the Week
Between 2020 and 2022, consumer packaged goods advertisers in UK, Germany, Italy and Spain were 64% more effective when compared to other digital media, according to a study commissioned by the brand with Nielsen. In a separate study conducted in partnership with Marketing Science EU, TikTok also found that app-specific ads featuring creators were 27% more likely to be remembered by users. Citing creativity as a key part of its performance marketing strategy, Boots claims it has generated 104 million video views from a total of 505 video creations on TikTok.
Campaign Story of the Week
UberEats has partnered with Disney+ to create a miniature tasting menu, marking the release of Marvel Studios' Ant-Man and The Wasp: Quantumania. The film was released this week on Disney+ and follows the Marvel heroes into the Quantum realm. 'The Quantum Café' offers a scaled-down serving of popular UberEats restaurant options. The miniature tasting menu includes fun-sized sushi, chocolate gateau, fish and chips, chow mein, pizza, veggie burger, salad, dal, naan bread, samosas and doughnuts.
TV Story of the Week
ThinkBox’s latest TV viewing report was released this week. The marketing body for TV’s latest report revealed that in April adults watched an average of 1 hour and 51 minutes of commercial linear TV each day. Total linear TV viewing (including BBC) was 2 hours and 22 minutes a day. The total weekly reach of linear TV for individuals remains high at 79.4%. April saw the launch of I’m a Celebrity…. South Africa on ITV1, E4’s Married at First Sight Australia received high device viewing, Channel 5 premiered Season 2 of PD James Dalgliesh and Sky Sports hosted more Premier League action.
Radio Story of the Week
The latest figures released by RAJAR, the governing radio research body in the UK, reveal that a record 38.7m people are now tuning in to commercial radio every week, 1.5m more than the same period last year. Commercial radio's share of listening has also grown to a new record of 51.4%, up from 48.4% in Q1 2022. The total combined digital listening is now 68%, 39.8% of which is DAB and 24.4% online. Majority of online listening is taking place on smart speakers, accounting for 14% of listening time (up 10% from in Q1 2022).
