Consumer behaviour story of the week
The rapid change in consumer behaviour is opening many doors for retailers and brands alike, giving shoppers the most choice they’ve ever had. Beyond the expected curve during dry Jan, Tesco reported its highest ever Christmas week demand for no and low having 43%+ interest than previous years. The retailer released a report informing us that no and low alcohol brews are now the UK’s fastest growing beer varieties with demand skyrocketing up by a huge 40% in the last two years. The report also found that: ‘’One in three pub visits are now alcohol-free’’ and ‘’ 55% of UK adults are planning on moderating their alcohol intake in 2023.’’
Digital Marketing story of the week
In a report from FullStory, the leader in Digital Experience Intelligence, 59% of UK consumers would be willing to pay more for a product of service if it guaranteed a positive digital experience. Showings explain what consumers consider a great digital experience to be, including, quickly accomplishing what they came to do, personal information remaining private and secure, personalised experienced and regularly evolving and improving experiences. One in ten claimed they would spend a huge 25%+ if it meant they received a great digital experience.
OOH Marketing story of the week
Leeds- based OOH Media Operator, 75Media has released data from YouGov to remind people of the power of billboards. Showings find that almost a quarter, 23%, say they are likely to pay attention to billboards. 75Media’s Marketing and Communications Director, Katy Conway said, ‘‘many of our billboards have approximately 350,000 people walking or driving past them every week, so if we know one in four of those is actively engaging with the advert, that’s a really strong figure just from one billboard… you can really get some cut-through.’’
Social Media story of the week
With Snapchat and Meta’s new tools, generative AI enters the social media space. Instant picture and chat sharing social platform, Snapchat, recently (February 28th) released a new chatbot for the platform named ‘’My AI’’, powered by OpenAI’s ChatGPT, which aids generating text-based messages to answer trivia questions. The platform is staying transparent with warning that things can still go wrong, ‘’please be aware of its many deficiencies and sorry in advance.’’
Brand story of the week
Bose move to boost gender parity with the launch of their new music production, ‘Turn the Dial’, March 1st 2023. The audio company worked with non-profit She Is The Music to create a board which includes musicians, A&R executives and producers with the aim of creating more opportunity for the next generation of women and non-binary producers. The initiative was inspired by research that found only 2.8% of popular songs from the last decade were produced by women. To gain attention, Bose will launch a campaign featuring multiple established musicians including, H.E.R. and BLOND:ISH.
