Digital Story of the Week
Spotify’s Wrapped campaign is back for 2021 — and it's got more interactive bells and whistles than ever. At a virtual press event on Tuesday, the audio streaming platform revealed its annual holiday campaign, which gives users a personalized lookback at their top streamed songs, podcasts and artists for the year The theme of this year’s campaign is “Totally Normal,” a cheeky nod to the strange year 2021 has been in light of the ongoing global pandemic
TV Story of the Week
Bewley’s Returns to TV Screens With Christmas Campaign. The new advert, part of the brand’s “Believe Christmas” campaign, celebrates modern Christmas in Ireland through the reliable partners that get us through the season – coffee and belief. The ad reflects the funny, heart-warming and often emotional moments of Christmas, with both coffee and belief taking centre stage as the driving forces of the festivities. This year’s Bewley’s Christmas ad also marks a return to TV for Bewley’s for the first time in over a decade.
Diversity Story of the Week
BT yesterday set an ambitious target to more than double the portion of its workforce from “non-white backgrounds” by the end of the decade. Philip Jansen, chief executive of BT, said improving diversity was a particular challenge for the telecoms group as it outlined targets ranging from inclusivity to sustainability. It is seeking to have a 50 per cent gender split among employees by 2030 and 17 per cent with a disability. The ethnicity target includes BT workers overseas including in Asia and Africa.
Innovation Story of the Week
Vodafone wants to restore Boxing Day to its former glory and true meaning. Vodafone has launched a campaign to return Boxing Day to its original purpose, as a day of charitable giving. "ReBoxing Day" builds on Vodafone's "Give the gift of connection" campaign, launched last month, continuing to encourage the British public to donate their old devices to help tackle digital exclusion in the UK
OOH Story of the Week
The Macallan, owned by The Edrington Group, is partnering the Evening Standard to launch ad-driven takeovers of several London Underground stations as part of a campaign for its Double Cask Whisky. Tube takeovers went live at King's Cross and Waterloo on December 2nd consisting of tunnel-dominating 12-sheets, and large-format digital screens.
