Social Media Story of the Week
Instagram is experimenting with various generative AI elements to enhance user experiences. These include generative AI sticker creation, allowing users to create custom graphics based on text prompts, and visual editing tools that enable the removal or replacement of elements within uploads. Instagram is also testing an AI chatbot for conversational interactions within direct messages and an AI-powered message summary feature. Additionally, the platform aims to provide transparency by adding labels to indicate when an image has been generated by AI. No date is yet in sight for these new additions to the platform but predictably sooner rather than later.
TV Story of the Week
ITV has taken an unconventional approach with its advertising campaign for the 2023 Rugby World Cup. The TV broadcaster has employed tarot cards to predict the outcome of the tournament. In their hero film, a fortune-teller reveals the fate of different teams through the cards. However, when it comes to England's prediction, the fortune-teller declares it "impossible to predict." The campaign includes 20 specially designed tarot cards representing each participating nation. The marketing strategy spans various mediums, including broadcast, out-of-home, social, and influencer marketing. ITV aims to capture the unpredictability of the tournament, which commences on September 8th.
Campaign Story of the Week
Samsung is making waves in the marketing and advertising industry with its latest campaign for the Galaxy Z Fold5 and Galaxy Z Flip5. The company has launched a series of 3D out-of-home billboards to showcase the foldable capabilities of its new smartphones. The billboards feature giant-sized "3D smartphones" attached, allowing viewers to see the devices unfold in action. Celebrity brand ambassadors Fearne Cotton and Raheem Sterling are featured in the ads, demonstrating the phones' unique features such as hands-free activities and multitasking. The campaign will run in four UK locations until August 10th and is part of Samsung's broader efforts to promote its latest phones and engage consumers in a unique and innovative way.
