+ October 8, 2021
Weekly Scoop #9
Brand Story of the Week
Cadbury launched their new plant-based chocolate bar this week with a campaign that takes the form of an apology letter aimed at vegans and consumers of plant-based products. The integrated marketing campaign appears across a variety of media and addresses ‘plant-based Britain’, telling consumers how sorry they are for taking so long, ending with ‘apologetically yours, Cadbury x’.
Diversity Story of the Week
The beginning of October also marks the beginning of Black History month in the UK. The month focuses on celebrating the continued achievements and contributions of Black people as well a focus on activism. BHM UK have produced their annual resource pack which has been compiled to guide organisations in being, ‘a part of national celebrations and events to honour the too-often unheralded accomplishments of Black Britons in every area of endeavour throughout our history.’
Cinema Story of the Week
The latest Bond film ‘No Time to Die’ hit cinemas last week, breaking records at the box office. Digital Cinema Media (DCM) saw opening day audiences of more than 400,000, exceeding that of the previous instalment ‘Spectre’. While this comes after a tumultuous 18 months for the Cinema industry, advertisers from OMD are confident the diverse range of upcoming blockbusters will keep both consumer interest and advertising opportunities high.
OOH Story of the Week
A giant walkway of Harry Potter wands is coming to London this month. Celebrating the 20th anniversary of ‘Harry Potter and the Philosopher’s Stone’, nine magical wands are set to create an illuminated walkway at Leicester Square next week from 6pm onwards. The 15ft wants each represents a character from the Fantastic Beasts franchise, leading up to the latest instalment in April next year.
Social Media Story of the Week
Instant messaging app Telegram says it added 70m new users during Facebook blackout. On Monday, social media services provided by Facebook went down for nearly 6 hours, impacting around 3.5bn users worldwide. In the meantime, alternative apps saw a surge in users. Telegram was one of the apps to benefit from the services being down and reached the top of the US iPhone chart, jumping 55 spots.