+ August 6, 2021
Weekly Scoop #2
Digital Story: Twitter introduces shopping module
Twitter has launched a pilot of what it calls the Shop Module, a dedicated space at the top of a profile where businesses can showcase their products. The Shop Module allows users to scroll through a carousel of products and tap through to learn more and purchase a product, without leaving the Twitter app. The pilot is starting with “a small with a handful” of brands in the US, and only people in the US using Twitter in English on iOS devices will see the module for now.
Food Story: Mondelez believes snack-at-home habits are here to stay
Sweets and snacks powerhouse Mondelez International is benefitting from the uneven mix of pandemic restrictions in place around the world right now, as sales of home comfort foods remain strong even while on-the-go purchases pick back up. While reporting strong Q2 results, the maker of Oreo and Toblerone said at-home consumption remains strong while mobility. The CEO of Mondelez International said higher levels of working from home and online shopping seem to be here to stay.
TV Story: Olympics sees Discovery win subscriptions gold
Discovery has seen large subscription growth during the first nine days of the Olympics. New digital subscriptions to its platforms in Europe, discovery+ and Eurosport, are already double what they gained for the entirety of the PyeongChang 2018 Winter Games. Linear TV has also seen some impressive numbers, with audience shares in the Nordic countries – where the competition is free-to-air – getting to 78% in Norway (Handball, Spain vs. Norway); 67% in Sweden (Football, Sweden vs. Australia); and 60% in Sweden (Swimming).
Diversity Story: CEOs Weigh In On The Power Of Diversity
Diversity is increasingly becoming the corporate secret sauce that drives innovation, teamwork, and world class cultures. This message was amplified on July 21st, 2021 when, Becky Shambaugh and other co-hosts moderated the Women Business Collaborative CEO Roundtable featuring industry leaders from real estate, healthcare and technology: Bob Sulentic, Tim Wentworth and Matt Carter. Bob Sulentic, as CEO CBRE Group, Inc. shared a core growth philosophy for a strong culture at the high strategic level, “To build a great organization, you need to build your teams from across the full population of people…that includes all of the diverse groups in the population.
Radio Story: Radio set for double digit growth
UK adspend will grow 18.2% this year, giving a total market size of £27.8bn, according to the latest Advertising Association/Warc Expenditure Report. That would be the largest annual growth on record, overtaking 1988’s growth of 15.9%. Radio is expected to outperform the average with an increase of 18.6% (boosted by a 22.5% rise in digital revenues). The anticipated growth rate for radio is an improvement on the 12.9% predicted in the last AA/Warc forecast in April, which also means the total ad market will be almost 10% bigger this year than it was in 2019. The forecast includes a total advertising increase in the second quarter of 54.7% year on year.
With restrictions easing in many countries across the world, brands are taking advantage of the missed physical consumer engagement. Brands such as KFC, McDonalds and Hendricks recently promoted their up-and-coming campaigns and pop-up. Hendrick’s Gin will be giving commuters a “peculiar” surprise with its bus stop takeovers in cities across the UK. As the nation begins to open up, the OOH campaign encourages commuters to escape from the conventional. Similarly, KFC giving their consumers a room full of familiar aromas with their chicken-themed hotel pop-up ‘House of Harland’. The pop-up has been designed to cater to KFC fans and celebrates the 11 herbs and spices used in its recipes.