Christmassy bite-sized media stories    

Partnership Story of the Week

Oreo thins partnered with Barefoot wines to create a red wine blend designed to be paired with the chocolate sandwich biscuit. The wine is said to offer notes of chocolate, cookies and vanilla, alongside more typical flavours, such as oak, blackberry and dark cherries. However, if you fancied a bottle from this unique partnership, you may be disappointed as earlier this week it was announced that the limited-edition blend has already sold out.  

TV Story of the Week

As Christmas draws nearer, ThinkBox have announced their top TV recommendations for the upcoming festive period. The roundup includes something for every member of the family. Animated versions of classic stories for the kids: with David Walliams’ Hansel & Gretel: After Ever After on Sky Max and Terry Pratchett’s ‘Abominable Snow Baby’ on Channel 4. Classic Christmas specials from Great British Bake Off and Joe Lycett with ‘Mummy’s Big Christmas Do!’. To shake thing up, Alibi are also releasing ‘Clarice’, a psychological thriller spin off from Silence of the Lambs.  

Media Owner Story of the Week

ITV have been urged to continue to keep ‘I’m a Celebrity Get Me Out of Here’ based in the UK for future series to ‘help with climate change’. Size of Wales charity said ITV’s show should no longer fly celebrities out to Australia which contributes to their carbon footprint. ITV is yet to comment but previously pledged to have net zero carbon emissions by 2030.  

Radio Story of the Week

Radiocentre and commercial radio have joined to help co-ordinate the latest appeal led by the Disasters Emergency Committee (DEC) to support the crisis in Afghanistan this Christmas. While stations are not obliged to take action, they hope to encourage participation on humanitarian grounds. 10, 20 and 30 second versions of the appeal have been recorded.  

OOH Story of the Week

This Christmas eBay is lending a helping hand to small business owners, with 5 winners receiving OOH ‘shopfronts’, encouraging consumers to spend big on small businesses over the festive period. Brands promoted include botanical brand Botanico, homeware provider Brown & Ginger; alongside Go Thrift, St Rocco’s Hospice and African jewellery business Bosede Accessories. Each brand appears on large-format screens in London, Birmingham and Manchester.