Bite-sized media stories  

Experiential Story of the Week

Bang and Olufsen have opened an immersive audio-based pop-up. The experience opened today in Shoreditch and will be live for four weeks, with visitors travelling through several Scandinavian inspired listening experiences. Guests will also have the opportunity to design their own cover for the brand’s Beoplay A9 wireless speaker, competing for the chance to see their design made.  

Press Story of the Week

The Financial Times have upped their circulation by a third since October 2020, figures show. While the publication saw a decrease of 29% in newsstand sales in a year, their paid subscriptions increased by 191%. It is important to note statistics also account for 'bulk' copies, which are distributed free of charge, such as in airports and hotels.  

Brand Story of the Week

Pepsi has re-released their 2020 Christmas TV ad this year and is instead investing in offline experiences as in-person Christmas events finally return. The drinks company have partnered with Hyde Park's Winter Wonderland and Backyard Cinema to sponsor events across London. UK marketing director Georgina Meddows-Smith said the company was aiming to make up for lost time by celebrating everyone coming together with the return of live events.  

Diversity Story of the Week

The National Council for the Training of Journalists, which oversees journalists' training in the UK, has achieved its target of £500,000 towards the Journalism Diversity Fund (JDF). The JDF launched in 2005 and has helped support more than 400 journalists through their NCTJ training. 23 news media organisations financially support the fund to make the newsroom better reflect the communities they serve.  

OOH Story of the Week

The Drum announced O2's 'Oops' as their winner for OOH campaign of the decade this week at their 10th-anniversary instalment of the awards, after receiving a 36% share of the public vote. The campaign, which ran in 2018, focused on the 'gut wrenching' feeling of smashing your phone with 'cracked screens' appearing in areas where the unfortunate accident was more likely to occur.  

Digital Story of the Week

Buzzfeed's ad revenue has seen a significant increase of 45% as the publisher prepares to enter the stock market. The growth supports current trends of development in digital ad spend. Buzzfeed is an American entertainment, news and media company, which also has a UK branch and was founded in 2006.