+ November 12, 2021
Weekly Scoop #13
TV Story of the Week
In BARB’s weekly summary of television data, Strictly Come Dancing holds the current spot for top programming with 52.5% share. Channel 4 has the second spot with the Great British Bake Off at 36.6%, closely followed by ITV with a 33.4% share with Coronation Street. Doctor Who, which returned last week, only made it to spot number 9 on the programming.
Campaign Story of the Week
This week has seen an influx of Christmas ads for various food brands. The McDonald’s ad focuses on a young girl and her relationship with her imaginary friend. At the same time, Aldi has capitalised on the character of ‘Kevin the carrot’, who has made a surprise reappearance after the Supermarket claimed we would no longer see Kevin on our screens. Deliveroo’s ad has a more product-based focus, celebrating people’s love of great food.
Social Media Story of the Week
Winners for the 2021 Drum Awards for Social Media were announced this week. Notable winners include ‘Best Social Stunt’, which went to Oreo for their Doomsday Vault, featuring an ‘asteroid proof box’ to keep biscuits safe from an impending apocalypse. Best use of Instagram went to Besiktas J.K for Beko, who used Reels to connect with Turkish football fans. Reckitt-Mucinex received the award for Retail or E-Commerce.
Industry Story of the Week
ITV is on target to break the channels revenue records for ad spend. The broadcaster has seen significant rises in revenue throughout Q3, with an overall increase of 32% when compared to 2020. Further growth is predicted in Q4 of 11% and 13%, up from 2020. ITV chief executive Carolyn McCall said, “Today’s results further illustrate that ITV has successfully completed the first phase of its ‘More Than TV’ strategy and is accelerating the second phase of digital transformation.”
Radio Story of the Week
MPs call for Government Action Plan to secure radio’s future on smart speakers. A cross-party group of MPs raised the issue to parliament last month. The group, chaired by Andy Carter, followed up on data that estimated 33% of UK adults have access to smart speakers. The group hopes the government will respond favourably to secure industry development as new technology alters consumer listening habits.