+ January 13, 2020
New business wins 2019
Firstly, we’d like to wish all our clients, old and new, a Happy New Year!
To start 2020, we’ve been reflecting on our successes as an agency and all the fantastic new business we’ve won over the last year. We’re now managing accounts for Pegasus Life and Renaissance Retirement, Contiki Travel Tours, The Savoy, Wicksteed Park and more Halewood brands including Dead Man’s Fingers, JJ Whitley, Peaky Blinders, Crabbie Whisky and The Pogues Whiskey.
In 2019 we saw the merger of Anthology, Pegasus Life and Renaissance Retirement to form Lifestory. The purpose of this merger was to create luxury properties to serve customers at every stage of their life. Anthology’s a property developer providing high-end apartments in London, Pegasus Life and Renaissance Retirement offer chic retirement properties across England. Having already had a great relationship with the Anthology team, we were thrilled to have won the Lifestory account. We’ve gone live with Facebook campaigns for the developments and paid search and google display network.
We expanded our portfolio of Halewood brand’s we’ve worked with. Dead Man’s Fingers enabled us to get our creative juices flowing, we set up a multi-platform campaign across Digital, Print, OOH and experiential. Complementing DMF’s brand image, we found Notting Hill Carnival the perfect opportunity to promote the brand- this OOH campaign included impactful legal flyposting and a DMF branded bar offering cocktails made using the new hemp flavoured rum. To support this, we also employed the help of Tribe Influencers to share photos of the activity across Instagram.
Towards the end of 2019 we were able to forget about the chilly weather and focus on all things Holiday! Contiki Tours is a tour company aimed at 18-35 year old solo or group travellers. Our first burst of activity, with posters across London Underground, will be commencing 13th January 2020- lasting for 2 weeks.
We were also awarded extra business from our client The Savoy. In 2019 we adopted a digital strategy- going forward, we’re looking to implement a multi-channel approach. As well as this, we have also grown our account to manage the food and beverage element of the brand- including the famous Kaspar’s restaurant.
In April 2019, we won the Wicksteed Park account (which included a great team away day to experience Wicksteed Park for ourselves!). We’ve carried out a multi-channel approach using digital, OOH and TV (their first TV advert in over 20 years!) using Sky Adsmart. Along with the great results of our campaigns, Wicksteed Park also featured in The Telegraph’s article ‘Britain’s best theme parks’- read more here: https://www.telegraph.co.uk/travel/family-holidays/uk-best-theme-parks/
We look forward to working with our clients over the next year. Keep your eyes peeled for some exciting activations!