+ November 7, 2016
Helena’s First Few Months At The Village
Since I began my internship at The Village back in August, I’ve been lucky enough to be taken on permanently as a Graduate Trainee. It’s been a packed 10 weeks finding my feet in a new industry, and an experience I’ve enjoyed immensely. Personal highlights so far have included booking my first piece of media, working on some pretty successful pitches, and Sarah and I being front row fan girls to Gary Linekar at iab engage.
As well as getting to grips with what it is a media planning agency does, I’ve also been cracking those impenetrable media acronyms, and under the watchful eye of seasoned Barista Matt, I’m slowly becoming a coffee whizz.
I’ve spent a lot of time getting to know the ins and outs of the various industry tools we use for anything from audience research to radio bookings. I now consider myself a dab hand at Addynamix, and have a number of training sessions in the diary for the coming weeks, including tomorrow’s radio training at Bauer studios.
It’s been an amazing introduction into media, with weekly visits from the likes of Sky AdSmart, Numbate, and Tapad, it’s astonishing to see how new innovations in targeting are rapidly changing how we plan media.
Working across a range of accounts, I’ve completed competitives for anything from high end jewellery, to mouthwash. Dabbling in digital reportage, audience insights, and even competitor spend, it’s fair to say I’ve had a broad overview of what The Village offers.
I’ve been made to feel very welcome by the team, everyone has been very kind, and quick to offer industry know how. Indeed the team has also introduced me to the perks of working in media; Rose, Charlotte and I made a dent in the Proper Tasty canapes at last week’s BuzzFeed’s Digital Upfront, and back in September we enjoyed The 7star’s 11th birthday party at the Ministry of Sound.
Hearing the likes of Helen McRae and Karen Blackett discuss consumer understanding, and attending “Marketing in the Maelstrom” at DigitasLBi’s offices in Brick Lane, has contributed to what has been a rewarding few months that have left me with plenty of food for thought about our evolving media landscape.
I’m looking forward to learning which accounts I’ll be working on, and of course enjoying the run of Christmas parties courtesy of our media owners.