+ December 21, 2016
DCM Cinema Upfronts
2017 is looking good for cinema, often an overlooked media, the DCM Cinmea Upfronts revealed. The media’s attributes are frequently under utilised: sound on, human and 100% in view, non-skippable, and an integral part of the experience. To highlight this further what happens in an internet minute was brought to light:
- 150 million emails
- 65,900 videos/Images posted on Instagram
- 1389 Uber rides
- 972,222 swipes on Tinder
Often perceived as an expensive media, Sky’s media boss revealed that the average cost per thousand across all cinema buying groups purchasing media from DCM is £27, which he says can be seen as good value for money when compared to the CPM of videos in social media feeds which aren’t necessarily running with sound on or fully viewed.
Miles Carter, creator of the Man on the Moon campaign from adam&eve talked of the great power of storytelling and gave 3 key pointers:
- Stand for something – to be understood and remembered – own the moment through emotion and people will embrace the campaign
- Know more about your audience. Understand their life stage, their interests and their passions – family are hugely important and those without family resonates with everyone
- Be the brand – John Lewis is a company driven through partnership, through a family of employees of look out for each other for the benefit of all – the Man in the Moon embodied this perfectly, evoking greater brand affinity that saw sales and visits surge at the retailer
And so what films are we most looking forward to next year?
Let’s start with entertaining the whole family.. if you liked The secret Life of Pets and Minions, Sing could be for you. Starring Matthew McConaughey, Scarlette Johannson and Reese Witherspoon, a koala named Buster Moon has one final chance to restore his theatre to its former glory by producing the world’s greatest singing competition. Or how about the Lego Batman Movie, Beauty and the Beast, Despicable Me 3, or Paddington 2.
ABC1 25-44s really have a lot to look forward to with the release of Lion with Dev Patel, Nicole Kidman and Rooney Mara – a five-year-old Indian boy gets lost on the streets of Calcutta, thousands of kilometres from home. He survives many challenges before being adopted by a couple in Australia; 25 years later, he sets out to find his lost family. We cant wait for T2:Trainspotting- a continuation of the Trainspotting saga, reuniting Renton, Sick Boy, Spud and Begbie to be released in Jan. Finally, Allied soldiers from Belgium, the British Empire, Canada and France are surrounded by the German army and evacuated during unimaginable conditions in World War II in Dunkirk, staring Tom Hardy, Mark Rylance, Cillian Murphy, Kenneth Branagh and Harry Styles.