- 150 million emails
- 65,900 videos/Images posted on Instagram
- 1389 Uber rides
- 972,222 swipes on Tinder
- Stand for something – to be understood and remembered – own the moment through emotion and people will embrace the campaign
- Know more about your audience. Understand their life stage, their interests and their passions – family are hugely important and those without family resonates with everyone
- Be the brand – John Lewis is a company driven through partnership, through a family of employees of look out for each other for the benefit of all – the Man in the Moon embodied this perfectly, evoking greater brand affinity that saw sales and visits surge at the retailer