- Identify, engage and recruit people across 8 territories to join World Animal Protection in moving the world to protect animals.
- Create visibility and ownership of the new, World Animal Protection identity amongst existing and new supporters.
- Show people the truth exactly what animals endure for human entertainment.
LIGHT BULB MOMENT
The need to ‘shock’ people into understanding animals plights would be at its most powerful when they are not expecting to see it. So capturing them whilst they were researching the very types of activity WAP is seeking to stop would be key
- 1.2m video views
- Video reached no.17 in the Global Video ad chart
- CTR’s as high at 5.98%
- Completion rates reaching ca