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OUR MISSION

  • Raise awareness of the summer sale across all departments to attract new shoppers.
  • To Boost both Year-on Year Sales.
  • Drive footfall of the Liberty Summer Sale.

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LIGHT BULB MOMENT

Liberty’s communications strategy had always been print-centric. High-end glossies provide a luxury environment that reflected their seasonal ranges, and commuter press was a proven footfall driver for key events and sales. We knew that broadening this media repertoire would not only give access to new customers, but create impact in a space where Liberty haven’t been heard before.

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BATTLE PLAN

We set about building a high-value radio campaign with ‘money-can’t-buy’ editorial mentions. Magic fm was a natural choice owing to its affluent listenership and wide London penetration. Careful creative and media collaboration ensured both copy and airtime reflected the premium credentials of the brand.

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AMAZING RESULTS

  • A fresh direction for the Liberty Sale with undeniable success.
  • Considerably increased footfall during the campaign and over the sale with a 11.2% average YoY increase with a high of 29.2%.
  • Massive uplift in sales during the campaign and over the sale with an average 17.2% YoY uplift with a high of 82%!
Liberty campaign photo

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