- Introduce new customers to the wonderful world of Hendricks.
- Remain true to its “delightfully peculiar” & intimate positioning.
LIGHT BULB MOMENT
People have to deal with the mundane & the ordinary on a daily basis – particularly during the drudge of the commute. If we could put the “extra” in to the “ordinary” – we could make a lot of people, a lot happier & create a truly Hendricks experience.
Put moments of delight in to otherwise dull daily journeys. Create our own very own Hendricks “Ministry for Marginally Superior Transport”: real-time transport interventions, tantalising travel etiquette guides & a vintage roaming vehicle, cunningly disguised as a giant cucumber!
- A truly fabulous campaign!
- Fantastic journeys were enjoyed by the masses.
- Myriad mentions of “love” & “awe”, flooded the social sphere.
- Engagement & VTR’s were x3 higher than industry benchmarks.
- Over 28m opportunities for people to gain insight into Hendrick’s world of whimsy & wonder!