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OUR MISSION

  • Create standout in a very cluttered market with limited budget.
  • Drive frequency of message across the summer.

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LIGHT BULB MOMENT

Dentyl are operating in a very rational category – opportunity for Dentyl to engage with their brand fans! They are outgoing and fun and love to look good. They are heavy users of women's press and they trust their favourite media bands.

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BATTLE PLAN

By partnering with Bauer we could align Dentyl’s product truths with editorial that they are genuinely interested in. Bauer have a wealth of platforms that we could use - TV, press, digital, radio & events. Built Dentyl’s credibility with brand fans on an emotional level through advertorials, editorial, promotions, social & a competition to ensure brand interactions, engagement, content creation & genuine chat!

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AMAZING RESULTS

Unable to share sales data, but we have a very happy client, see below.

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HAPPY CLIENT

"We have been really impressed with the way The Village Communications tackled a challenging Dentyl Active media brief. It was a completely different media approach for us, but Village’s collaborative process and open communication meant that we were always comfortable. More importantly, we are delighted with the results."

Sally Ledger, Head of Marketing DDD Ltd

Dentyl Active campaign photo 2

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