- Change perceptions of Cointreau amongst a younger, stylish female drinker.
- Recruit younger drinkers across the year with a fully integrated approach.
- Grow social presence.
LIGHT BULB MOMENT
‘Fashion’ has the power to transform a brand’s image and it’s an integral and aspirational part of young women's lives. However, if you want to play in this arena you need to be credible - you can’t be a badge on.
- Over 250k new younger customers recruited.
- +20% increase in sales.
- 78% new customers agreeing Cointreau is ‘stylish’.
- 57,000 unique users to hub (highest ever recorded on ELLE).
- Twitter reach 75 million/ 56% retweet rate – value of £1.5m.
- All 26 blog updates prompted by editorial.
- Simone awarded Vogues New Designer Award.